He’s been an NFL head coach for 20 seasons, leading teams to the playoffs and a Super Bowl. But despite wild success, Jeff Fisher of the St. Louis Rams knew something was missing. “And in my world, there’s never time to figure out what is, in fact, missing,” he says.

That was until a moment in 2010 when he stopped his car on a bridge and pulled over. There, a friend asked him a question he couldn’t answer. A question that would change his desire for first place, and lead him to be second